Contrary to popular opinion, effective social networking and online marketing is not about volume, it’s about presence and positioning. It’s about being a credible expert.
Here are some quick tips on how to act credible in online communities: (continue reading…)
“How can I get a hold on our marketing efforts so I can increase our client base?” This is the question I got from a new client recently. As we talked a little more about the issues the company was facing, marketing wasn’t where they needed help initially. They needed help with being clear about what business they’re in and who could pay them what their worth. We also found that the business foundation wasn’t solid enough to support the goals of the business; therefore the marketing efforts were not efficient.
Twitter / efficio