by Sherese Duncan, president & CEO, Efficio, Inc.
To start let’s review what marketing is and why you need a foundational marketing system.
What is marketing?
Marketing involves all those activities a company does to:
• Find out what their customers or clients need or want
• Tell those customers or clients that they can fulfill their needs and wants
• Persuade them to buy the solution from them
by Sherese Duncan, president & CEO, Efficio, Inc.
I have never been one to have a big ego, but lately I have been ego-surfing. If you use the Internet for business in any way, shape or form, I suggest you do the same.
Ego-surfing is the practice of searching one’s own name and company name on popular search engines. For example, I regularly search “Sherese Duncan” and “Effició,” on search engines, such as, AltaVista, Google and HotBot, just to see what results I will get. (continue reading…)
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