Effició Marketing

by Sherese Duncan, president & CEO, Efficio, Inc.

As small business owners, we have many options for communicating with our prospective customers.  The Internet has become the primary medium for reaching potential clients anywhere across the globe.  Online marketing is the use of the Internet to advertise and sell goods and services. Below are six basic areas of online marketing to get your small biz off on the right foot.  As you become more familiar with your business and the Internet your options will grow:

1.  Search Engine Marketing (SEM): SEM is a set of marketing methods to increase the visibility of your Website in a search engine results pages.  For instance, if you go to www.google.com to do a search, your SEM will determine whether you are on the first page or the tenth page, based on key words used in your business.  The two most popular methods for new businesses using SEM are: (continue reading…)

by Sherese Duncan, president & CEO, Efficio, Inc.

To start let’s review what marketing is and why you need a foundational marketing system.

What is marketing?

Marketing involves all those activities a company does to:

•    Find out what their customers or clients need or want
•    Tell those customers or clients that they can fulfill their needs and wants
•    Persuade them to buy the solution from them

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by Sherese Duncan, president & CEO, Efficio, Inc.

I have never been one to have a big ego, but lately I have been ego-surfing.  If you use the Internet for business in any way, shape or form, I suggest you do the same.

Ego-surfing is the practice of searching one’s own name and company name on popular search engines.  For example, I regularly search “Sherese Duncan” and “Effició,” on search engines, such as, AltaVista, Google and HotBot, just to see what results I will get. (continue reading…)

Contrary to popular opinion, effective social networking and online marketing is not about volume, it’s about presence and positioning.  It’s about being a credible expert.

Here are some quick tips on how to act credible in online communities: (continue reading…)

by Sherese Duncan

“How can I get a hold on our marketing efforts so I can increase our client base?”  This is the question I got from a new client recently.  As we talked a little more about the issues the company was facing, marketing wasn’t where they needed help initially.  They needed help with being clear about what business they’re in and who could pay them what their worth.  We also found that the business foundation wasn’t solid enough to support the goals of the business; therefore the marketing efforts were not efficient.

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In business, your Personal Image should present a uniquely personal and completely professional appearance and act as your anchor for total confidence in any situation.

Here are 8 Critical Areas of Personal Image to be aware of:

1.    Self Image Self Image is the reputation and relationship you have with yourself regarding security, self-hood, belonging, purpose and competence.

2.    Ethics and Integrity  Ethics and Integrity are the personal statements that describe your values, morals, and self-perception.  These statements are true and consistent in all that you do or say.

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