Whether as a start-up or a rapidly expanding company, Effició’s marketing team will provide you with innovative marketing tools and resources that encourages creative and proactive action.
Why Choose Us
You will be working with a trusted advisor with expertise in starting, building, and growing profitable businesses. We understand that 80% of business is marketing, but we also understand that in order for marketing to work you have to understand your business related to the target market you serve. To this end, we will create a comprehensive marketing program that will help you build a cohesive and distinguished identity, image, and brand that will stand the test of time.
How We Help – Strategic Planning
Effició will function as a lead and once the initial review and analysis is complete, we put all strategic marketing documentation in place so that all parties know where to get the information they need to execute all pieces. In addition to listing out strategic goals and marketing activity, this documentation includes measurement tools the will measure and evaluate the success of the program.
Once the plan is in place, we begin to implement and execute all chosen activities based on a detailed process.
How we work: Facilitation and Coaching
All initial planning and development will be done in collaboration with you and/or your team. Every engagement requires a minimum of one (1) “live” interaction. We begin with an initial session to determine the final scope of the project by tapping into the wisdom that currently exists within your organization today and help you leverage that wisdom through coaching.
Once we’ve gathered all the information needed to prepare a comprehensive program based on specific marketing goals, we begin project work with weekly check-ins and approvals and set other two consulting/coaching sessions if needed.
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The Effició Team has created the following levels of marketing services to address every client’s needs. Pick your service then contact us to schedule your initial free marketing consultation to determine your needs. If our service is a good fit; we will schedule your 30 minute discovery session and begin work.
Please select which service makes the most sense for your specific situation and contact one of our Project Specialists for more information:
1. Targeted Campaign Development
We develop and define your goals, budget, resources, and strategy to produce positive profit margins consistently over time by leading your marketing strategy. Outsourcing allows your company to eliminate many of the costs associated with an in-house marketing team. We collaborate with you and your team to not only improve your growth plans but also execute them.
Let Effició’s Marketing Team help your small business:
–Acquire Customers
–Expand into New Markets
–Launch a New Solution
–Assess and Develop Strategies
–Focus on Profitability
–Implement and Execute Plans
and more…
With the targeted campaign development service, you immediately gain access to a team of experienced professionals who know how to build profitable businesses.
2. Marketing Foundation Development
A successful marketing program should always start with creating your basic engine for acquiring qualified prospects and communicating with them on a consistent basis.
Marketing plays a vital role in successful business ventures. How well the plan you develop markets your business, along with the management and financial management plans, will ultimately determine your degree of success or failure.
Creating a Marketing Foundation will allow you to get your solution out there so you can understand how you will use marketing on a consistent basis. Once you have your foundational program in place, it’s now time to zero in on specific sales goals and profit margins.
As you work through Marketing, remember that your overall goal is to your strategic path to profitability. It’s now time to brush the dirt off and get ready to execute. Based on feedback and trends within your market, we can determine the best online and offline marketing solutions that fit your business model.
We will compile this information into your Central Marketing Blueprint include branding, selling strategies, public relations, and more depending on your needs.
3. Online Marketing Campaign Development and Implementation
It’s important to create marketing campaigns centered on your knowledge and expertise, especially if your focus is online marketing. People buy from people they like so before your business can flourish your target needs to know you, trust you, and like you. So if you haven’t created a focused online marketing campaign centered around your best product or service and implemented some type of multilevel marketing campaign for business exposure, this service is what you need.
We can discuss online options to create an online marketing campaign that reaches your target on multiple levels. This service includes planning sessions and program development. We also have team who can monitor and manage the program on a monthly basis.
4. A la Carte
We understand that sometimes you just need to get things done, we offer the following services at a flat rate of $50 per hour.
Social Media Monthly Maintenance: We can manage your online profiles, blogs, and other virtual tools including creating instant-attraction profiles that reflect the business personality. This includes uploading posts, showcasing events, managing friends, posting product updates, posting news and bulletins, and other management activities.
Website Design & Maintenance: We do basic website design. We do one page websites – sales letter style, landing pages for promotions, squeeze pages to capture e-mail addresses, thank you pages and more! We can assist you with all of your basic webpage needs and we can also recommend a great company if you need a larger scale web design done.
Blog Design & Maintenance: We do blog design. We have a specialized service setup for this particular item. What is a blog site? A blog site is a website, like this one, that is powered by blogging software instead of standard HTML. This allows you to benefit from the search engine optimization features the blog has, the feel of a community rather than a stagnant website and the ability to showcase your knowledge and expertise.
Ezine/Newsletter Management: We can manage your ezines and newsletters – including the set up! Do you have a good system in place right now to manage your ezines and newsletters? If not, you need to get one in place now! We can also help you design your ezine or newsletter so that you can start keeping in touch with your clients today.
Article Marketing: We can manage your article marketing. We have a team who can submit your articles to the top 20 article submission sites (this list is updated monthly with the best sites out there). We’ll also set you up with the required accounts and ensure you are making the most of your article marketing activities.
Affiliate Marketing: An affiliate program is an automated marketing program that allows other companies, or individuals, to market your products or services for a commission fee per item sold. We can plan, organize and set up your affiliate program including picking the right software and products to sell. Commission rates can be determined based on profit margins.
Shopping Cart Support: We work with professional cart solutions and we perform all system tasks such as autoresponder creation and management, product management and setup, broadcasts, affiliate programs, client management, digital product uploads, email campaigns, and more. We know this system inside and out.
PayPal Set Up: We work with PayPal for a more basic shopping cart system. We can work within the merchant section of PayPal to offer you services in the areas of product setup, website integration and more. We can also integrate PayPal with your existing Professional Cart Solutions account to streamline your processes.
Keep In Touch Strategy Management: We can help manage your keep-in-touch strategy. If you aren’t already, you should be using some form of a keep-in-touch strategy. We offer a service called Stay In Touch Communications in which you can choose a card layout, personalize it with text, hit send on your computer and the software does the rest for you.
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What we bring to the table:
- EfficióMarketing provides an information resource center for small business creation and sustainability.
- EfficióMarketing creates value by offering real solutions and real results based on real-world situations.
- EfficióMarketing offers high-end consulting and mentoring services at affordable pricing for the small business owner.
How to get started: Working with you, Effició’s Marketing Specialists assess how effectively your current marketing strategy is being executed, then we help you and your team develop a comprehensive marketing strategy tailored to your vision, mission, and goals all focused on Execution and Profitability. If you’re currently operating without a marketing strategy we also offer our premium service of acting as your outsourced marketing department.
Contact us to schedule your initial free marketing consultation to determine your needs. If our service is a good fit; we will set up your discovery session and begin work. All it takes is a phone call to 866-934-2673 ext. 2 or an email to info@efficiomarketing.biz.
