by Sherese Duncan, president & CEO, Efficio, Inc.

I have never been one to have a big ego, but lately I have been ego-surfing.  If you use the Internet for business in any way, shape or form, I suggest you do the same.

Ego-surfing is the practice of searching one’s own name and company name on popular search engines.  For example, I regularly search “Sherese Duncan” and “Effició,” on search engines, such as, AltaVista, Google and HotBot, just to see what results I will get. (continue reading…)