by Sherese Duncan, president & CEO, Efficio, Inc.
As small business owners, we have many options for communicating with our prospective customers. The Internet has become the primary medium for reaching potential clients anywhere across the globe. Online marketing is the use of the Internet to advertise and sell goods and services. Below are six basic areas of online marketing to get your small biz off on the right foot. As you become more familiar with your business and the Internet your options will grow:
1. Search Engine Marketing (SEM): SEM is a set of marketing methods to increase the visibility of your Website in a search engine results pages. For instance, if you go to www.google.com to do a search, your SEM will determine whether you are on the first page or the tenth page, based on key words used in your business. The two most popular methods for new businesses using SEM are: (continue reading…)
